Brand licence · Studio-in-a-Box

Studio-in-a-Box

Open a Pragma recovery studio under licence — the brand, the protocols and the system, with a three-device core built on Pragma Health’s own results.

This is a brand licence, not a hardware bundle. You operate under the Pragma name, run our documented protocols, and plug into a national lead-generation layer — with a three-device recovery core included so you can open. It is a licence to run a proven concept, not a discount on equipment.

from €149,000 three-device core · 5-year licence · excl. BTW

Book a conversation What’s included ↓

Not ready for a full licence? Launch with Pragma fills a single recovery room you buy — the marketing engine and the guarantee, from €4,500.

The licence

What the licence does for you.

Written as what you get out of it — not a feature list.

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You trade under a name people already trust

Operate as Pragma — the brand, the concept and the recovery method — instead of building recognition from zero.

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No one opens a second Pragma next to you

Territory protection by population size, so your catchment is yours to build.

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Your team can run this without recovery experience

Staff training, the booking system and periodic evaluations mean the studio runs to standard from day one.

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Proven protocols, not just proven hardware

How a session runs and how staff handle intake — the operational playbook that comes with the licence.

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A national layer that sends leads your way

Blueprint, SEO and Insights build visibility and generate leads nationally — on top of your own local marketing, not instead of it.

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A recovery core that’s ready to open

e°CABIN, LedPro Vertical and OxyPro VS1 included — enough to run a real studio from the first day.

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Room to grow, on aligned terms

A five-year licence with a renewal option, and a clear path to add modalities as you scale.

The core

Three devices, ready on day one.

The recovery core that comes with the licence — enough to open, with room to add.

e°CABINWhole-body cryotherapyView → LedPro VerticalRed & near-infrared lightView → OxyPro VS1Hyperbaric oxygen (HBOT)View →

From €149,000 — three core devices (e°CABIN, LedPro Vertical, OxyPro VS1), the Pragma licence, protocols, and territory. A heavier OxyPro configuration, or adding X°CRYO and X-TONE as in-visit add-ons, increases the investment.

The honest question

“Why not just buy the equipment myself?”

You can — and it would cost about the same. Here’s what the licence adds that buying alone doesn’t.

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A concept, not a device

Five recovery modalities can run under one roof, giving multiple revenue streams per client — broader than any single-device concept.

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Proven protocols

You inherit how Pragma actually runs sessions and intake — not just the machines, but the method that makes them pay.

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A national lead engine

The Pragma marketing layer generates demand nationally and routes it to you, feeding your own local campaigns.

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A protected territory

The catchment is yours — you’re not competing with another Pragma down the road.

Format

Shop-in-shop, or standalone.

Preferred

Shop-in-shop

Add a Pragma recovery corner inside an existing gym, clinic, spa or hospitality space — lower risk, an existing audience, and a fast start.

Also possible

Standalone studio

A dedicated Pragma recovery studio as its own destination, for operators ready to build around the concept.

What the price covers — and what it doesn’t. The investment covers the devices, the licence and installation. It does not cover the space, rent, fit-out, or any electrical or plumbing work the space may need. We’ll confirm exactly what’s required for your location on a call.

Terms

The shape of the deal.

from €149,000three-device core, ex-BTW, installation included

5 yearslicence term, with a renewal option

By populationprotected territory in your area

You keep the kitthe equipment is yours regardless of the licence

An ongoing partnership. A modest revenue-linked partnership fee keeps our interests aligned with yours — we’ll walk through the numbers on a call. As you add modalities such as X°CRYO or X-TONE, there’s a path to preferential terms.

If it doesn’t work out. There’s no buyback, but the equipment stays yours, and Pragma maintains a second-hand market for used units — a real, checkable answer to “what’s my downside.”